Find the number you have been avoiding
Twenty measuring instruments for businesses whose real work is not marketing. Each one produces something you keep — a figure, a document, a template, a plan. None of them require a login, a demo or a conversation, and none of them send your data anywhere.
Run this, then decide
Each instrument hands you a figure about your own business before it ever asks anything of you. A reader who finds $180,000 of unworked quotes does not need a salesperson. A reader who finds nothing has lost nothing.
We may tell you to stop
Two of the twenty exist to disqualify you. One will recommend doing nothing, one recommends hiring someone instead of using a service, and one will say you are the wrong fit and name who to talk to instead.
We label every figure
Measured, modelled or illustrative — shown next to the number, not buried. Reference figures carry their own status label, because a precise-looking number with an unstated source is a sales tactic, not a measurement.
Four layers, in the order they actually work
The layers are not a difficulty gradient. They are a dependency order: you cannot diagnose a business you have not observed, and you cannot leverage a finding you have not made.
What these instruments cannot tell you
They cannot see inside your business. They read public signals and the numbers you choose to enter. Where a figure depends on your own input, the label says Self-reported, because it is exactly that.
No tool here can tell you whether your salespeople are good at what they do, what your market will tolerate in price, or whether you should exist.
Reference figures are illustrative, not research. There is no JBM dataset yet. The distributions used for comparison are stated priors, shaped from general reasoning rather than measurement, and every one is labelled Illustrative where it appears.
Instruments 02 and 19 are the collection mechanism. Until a real sample exists, treat comparison figures as illustrative and your own output as the only measured thing in the room.
Read the labels. They are not legal small print — they are the product. A diagnostic you cannot audit is just a pitch with a form attached.
Or describe the problem instead
You do not need to know which instrument applies, and you do not need to have run any of them. Plain English is enough.
Tell us the part that is not working
Quotes go cold. Nobody knows which marketing did anything. The website gets traffic and no conversations. Twenty-three RFQs a month and eleven of them are outside your geography. Whatever it is — we start with the problem rather than a package.