What a stranger cannot do on your website

Your website is being judged by people who will never speak to you. Put your address in and this reads your homepage the way one of them would, finds the specific places where the path to an enquiry breaks, and puts a range on what that pattern usually costs a business of your size.

Takes about three minutes. Your answers stay in this tab, and your address is never sent to us.

Run the report

Fill in what you know. Leave anything blank and the report will tell you it could not be checked, rather than guessing a number.

Just the domain, no https://

This fine-tunes the cost estimate, not your score.

Needed for the cost range. Your figure, not an estimate.

All sources added together, phone calls included.

The automatic read needs a connection to your site. Your browser can do it, but most sites block outside pages from reading them — and if this page is hosted somewhere without its server helper, the automatic read is unavailable altogether. Either way you get a checklist to complete yourself, clearly marked as your own answers. You are always told which version you got.

What you’ll need

  • Your website addressThe domain only, for example example.com
  • Your average sale valueRough is fine. This is what turns the findings into money.
  • Enquiries a monthAll sources together, including phone calls
  • Your company nameOptional. It only appears on the downloadable report.
  • Five minutes of looking at your own siteOnly needed if the automatic read is blocked, which is common.

How to use it

  1. Put your address in and press the button. The page is read once. Nothing is submitted anywhere.
  2. If the site blocks the read, work through the checklist. You are asked eight yes-or-no questions about your own homepage. Answer honestly rather than hopefully — the value is in the accuracy.
  3. Read the score, then read the eight findings underneath it. The score tells you how much is leaking. The findings tell you where, in the order worth fixing.
  4. Check the cost range against your own numbers. It is a modelled range, not a measurement. Treat it as a reason to prioritise, not as a bill.
  5. Download or print the one-page version. It is written so you can hand it to whoever has to approve the fix.

What you’ll get

A score out of 100Band-labelled from critical to strong, based only on the checks that could actually be completed.
Eight findingsEach marked passed, failed, or could-not-be-checked — with the reason in plain English.
A cost rangeWhat this pattern of leakage typically costs a business your size, with every assumption shown.
A one-page reportDownloadable and printable, phrased for somebody who does not know what a viewport tag is.

The score is deliberately not a ranking. Eight structural checks on one page cannot tell you whether your work is good. They can tell you whether a stranger can act on your site.

Good to know

  • Your answers stay in this tab. Nothing is uploaded, nothing is stored, and there is no account. Close the page and it is gone.Your answers are never sent anywhere. The only request the page makes is an ordinary visit to your own website, exactly as clicking its link would be — and that goes to your server, not to us.
  • It checks the words and structure of one page. It does not crawl, does not test speed, and does not look at your other pages.A full audit is a different piece of work. This is the ninety-second version.
  • The cost range is modelled, not measured. It uses published patterns for businesses of your size, and every assumption is shown so you can disagree with it.We would rather you argue with the maths than believe it.
  • A good score does not mean your marketing works. It means a stranger can get from your homepage to your enquiry form. That is one step, not the whole journey.
  • If it says “could not check” a lot, that is a finding too. It usually means your site blocks outside readers, which blocks search engines and tools as well.

Questions people ask

Does this send my website to anyone?

No. The answers you type are never sent to us, and nothing is saved after you close the page. There is no account to create and no email collected. The one request this page makes is an ordinary visit to your own website, the same as following its link — that reaches your server, not us.

Why did it ask me to answer questions myself?

Because browsers are not allowed to read other people’s web pages. When your site blocks that — which most do, and which search engines also have to work around — the automatic read cannot happen. The checklist is the fallback, and the report is labelled clearly so you know which version you received.

Is 40 out of 100 bad?

It is not a ranking and it is not a grade. The number exists to make the findings comparable over time — run it again in three months and you will see whether anything changed. A low score on a business with very few enquiries may matter less than a middling score on one receiving forty a month, which is why the cost range uses your enquiry volume, not just your score.

Where does the money figure come from?

It is a model, and the assumptions are printed with the result. It takes your average sale value and monthly enquiry volume, applies a lost-enquiry share for your score band, and gives you a range rather than a single number. It is a prioritisation aid. It is not a measurement of what your site actually cost you, and no tool can tell you that.

Will it tell me what to fix first?

It ranks the findings, and the order is deliberate: things that block a stranger entirely come before things that make the page less convincing. A missing contact route costs more than a missing client logo, because one loses the enquiry and the other only weakens it.

Is this a free trial for your services?

There is no trial because there is nothing to sign up to. The report works on its own, and the download is yours to keep. We do have other tools on this site that do different jobs — this one is about your website, the next ones are about your inbox and your follow-up.

My site is not the problem. What now?

That is a genuinely useful outcome and we would rather say so than sell you a fix. If your site passes and enquiries are still low, the problem is further down — usually how fast you reply, or whether quotes are followed up. There are free tools on this site for both.